What do MoneyBall and B2B Marketing Have in Common?

How do you compete with the likes of the New York Yankees when they have four times as much money as you do to spend on players' salaries?  The answer to the question is the subject matter of the book MoneyBall which has recently been made into a movie.

In an excellent article by Lisa Shepherd posted on Canadian Business Network, Why B2B Marketing Is Like MoneyBall, Shepherd suggests that you have to figure out a way, usually contrary to conventional wisdom, to beat the big guys with deeper pockets.

I love the notion of blazing a path free from the rest of the "me too" crowd. Mimicking what the majority is doing will not result in a breakthrough for your business.

You can also out-personalize the competition.  You can out-deliver the competition.  A good question to ask your customers is why they chose to go with you rather than a larger company - what is it that they most value?

Public Relations for Small Business – Commit to Writing Press Releases

Would your business benefit from an article in a local publication that talked about your products or services?  Would you enjoy seeing an increase in visitors to your website due to valuable links to your site on online news outlets?  Are you struggling to keep up with the demands of adding fresh content to your website to help with organic page rankings?

If you answered “yes” to any of the questions above – committing to a regular schedule of press releases that are distributed online is a great way to increase your results in all three areas.

In addition to creating new content for your website, improving your SEO, and possibly being contacted by journalists, scheduling the writing of press releases serves to document key milestone in the history of your business.

PR 101 Part 1 – Why Press Releases gives you more insight on how press releases can enhance your online visibility.

More ways to Fall in Love with Your Business Again.

Mind Mapping: Great Way to Brush Up and Refresh

I bet the following sounds familiar to you: 

• Six Ways To Make People Like You
• Fundamental Techniques In Handling People
• How to Win People To Your Way of Thinking
• Be a Leader:  How to Change People Without Giving Offense or Arousing Resentment 

They’re ideas from How to Win Friends & Influence People by Dale Carnegie.  Keeping ideas and key learnings in graph form or mind maps, as seen here, is a great way to quickly refresh your memory on previously studied material.

More ways To Fall n Love with Your Business Again.

5 Reading Lists for Business Owners

7 Easy to Read Business Books that you Will Enjoy and Learn From

Founders and VCs Reveal 21 Books Every Entrepreneur Should Read

American Express Open Forum Best Business Books of 2011

Financial Times: Business Book of the Year 

Inc. Magazine:  Best Leadership Books of all Time

More ways To Fall in Love with Your Business Again.