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Tuesday, February 7, 2012

B2B Marketing - Great Content Your Best Investment

Your website is your 24/7 marketing pitch.  It should showcase your unique value proposition.  It should answer the questions:  Why do you do what you do?  Who do you serve?  How does your service or product benefit your customers?

Is that reflected on your website and blog?

Before a prospective customer ever wants to receive a phone call from you, they want to search out your website and determine for themselves if you have something that can help them.

Here are some resources that can help you make your website and blog a destination location.

98 New-School Content Marketing Articles

B2B Marketing - Why Content is Your Best Investment

Think about the questions prospects ask you - and answer them in a blog post.  Ask your customers what problems you solved for them and what they were able to accomplish as a result and write a blog about it. Give your website visitors an idea of what it would be like to have you working on your behalf.  Give them every opportunity to qualify themselves.

1 comment:

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